He created his own brand of music through the 1990s.

But it's not about trying to create a global brand.

So how do you go about creating your own brand?

By creating a second brand, they can do both with very little risk.

In each case, the goal was the same: to create a brand.

Create brands that have a positive effect on the bottom line.

He created a brand with his name for men shirts.

As a design agency they created several brands and produced them by themselves.

"I worked really hard to create a brand," he says.

Three years ago, you could create a brand for $10 million.