He created his own brand of music through the 1990s.

But it's not about trying to create a global brand.

So how do you go about creating your own brand?

By creating a second brand, they can do both with very little risk.

Create brands that have a positive effect on the bottom line.

In each case, the goal was the same: to create a brand.

As a design agency they created several brands and produced them by themselves.

He created a brand with his name for men shirts.

Their aim is to not only to create strong brands, but effective ones.

"I worked really hard to create a brand," he says.