His work seeks to understand consciousness as a biological phenomenon.

His work on moral sentiments sought to explain social bonds outside the economic sphere.

Recent work has sought to rescale the concept of an ecological community.

Their work in turn seeks to embrace its context rather than block it out.

Major themes that critical social work seeks to address are:

In France he was well known and his work sought eagerly.

His most recent work looks at the role of emotion in marketing and seeks understanding as to why advertising persuades.

His work into strategy making processes seeks to understand why firms make weak strategies.

"Our new work will be seeking out the missing funds."

But in so far as their work seeks to undermine consumer culture, it might rightly be considered avant-garde.