Lately, deals for vanity labels have taken on a new twist that gives pop stars a chance to expand an imprint into other areas.

While Mercury showed no interest at first, they eventually allowed the band to start their own vanity label.

It was a vanity label operating under the parent company Priority Records.

Records and began releasing music through their own vanity label, Born & Bred.

They are currently signed to their vanity label, Moathouse Records and have released a second album.

E Works is the vanity label set up exclusively to release Eels live albums.

A pioneering singer-songwriter and entrepreneur, she remains one of the few black female musicians to have a gold record on her own vanity label.

It is a vanity label founded by the Street Dogs.

It is a vanity label operating under the larger parent publisher Cooking Vinyl.

Braun later recorded for United Artists, but most of his subsequent recording efforts were released on small independent or vanity labels.