These can be represented in a number of ways, including standard constrained utility maximization, game theory, or decision theory.

Unlike neoliberalism, which "defines well-being as utility maximization", economic growth and income are considered a means to an end rather than the end itself.

While utility maximization was not a controversial assumption, the underlying utility functions could not be measured with great certainty.

Alchian dismisses profit maximization and utility maximization as meaningful attributes of firms' survival.

Coase was always saying that he didn't believe in utility maximization.

And by joining these points of utility maximization, the income-consumption curve for perfect substitutes is obtained.

In the absence of uncertainty about the threshold, expected utility maximization simplifies to maximizing the probability of achieving some fixed target.

If the uncertainty is uniformly distributed, then expected utility maximization becomes expected value maximization.

This grew out of the expected utility principle in economic theory, i.e. that people will make rational decisions based on their expectations for utility maximization.

Another way of integrating the conclusion with utility maximization is some form of inequity aversion model (preference for fairness).