He said that the company was trying to upgrade its image by ending sales of products priced less than $10.

I could upgrade my image by getting a new Lexus tomorrow.

Like many professionals, Tess needs to upgrade her image.

What could he possibly give to baseball players to upgrade their image?

In 1962, seeking to upgrade its image, the company sought a new logo.

Perhaps in response, his campaign has been trying to upgrade his image as a thinker.

Most of the interest has been from tenants in the area "looking to upgrade their image and get better-quality services," he said.

The company is moving into a new high technology field and needs to upgrade its scientific image.

He wants to upgrade the company's image to go after corporate America and the multinationals.

In addition to upgrading the football program, Lawrence will have to upgrade his image.