It certainly presents a puzzle to the unsuspecting consumer.

Sometimes, the product lands on a $20 plate of an unsuspecting consumer.

Disney didn't achieve its overwhelming public acceptance and support by manipulating unsuspecting consumers.

Spitzer accused the company of installing advertising software without notifying unsuspecting consumers.

Errors and delays in that process can cause problems for the unsuspecting consumer.

As a result, unsuspecting consumers could spend hundreds of dollars for items that are not actually made by Alaska Natives.

"An unsuspecting consumer with underlying medical issues may buy and take these products without knowing that they can cause serious drug interactions."

Unfortunately, ingenious tricksters keep finding ways to take money off unsuspecting consumers.

It was sent to 11 unsuspecting consumers who responded to the ad.

With more information available, there will be a greater risk of embarrassment or worse for the unsuspecting consumer, critics say.