Apart from unauthorised use of their trademarks, is this really that big a deal for Apple?

If you fail to do so we will accept no responsibility for any unauthorised use of your Card.

This will not materially affect the buyer unless he or she is seeking to continue with the unauthorised use.

The taking may also be a material unauthorised use.

Insider dealing would without doubt constitute an unauthorised use.

It is essential that there is an unauthorised use of the confidential information.

The group were sued for their unauthorised use of the word "Tennessee" and had to pay Prince $100,000.

Record company Sony successfully had the song removed from the site on the grounds of unauthorised use.

The digital rights management systems will play an essential part, enabling new business models and preventing unauthorised use.

How safe are the names and details from unauthorised use and access?