Only minutes after watching, the typical viewer missed 23 to 36 percent of the questions about what he or she had seen.

Moreover, typical viewers aren't apt to stumble upon these sites.

The typical viewer is predominately male and aged between 8 and 47 years of age.

It says its typical viewer is a woman 18 to 49 years old, with a household income of about $38,000.

Called "Bo's Hip," it will contrast his active life with that of a typical viewer.

He said a typical viewer in the 20 cities where they run would see a Clinton ad about 10 times over the month.

FOX's typical viewer also makes more money on average - nearly $60,000 a year - than those of its main cable rivals.

South Park's typical viewer, it's worth noting, is an advertiser-ideal twenty-eight.

At that expenditure level, modest for the California television market, a typical viewer might see an advertisement 10 times a week.

Today, the first order of business for many a new network executive is to drive down the age of the typical viewer.