Our typical shopper might not be interested in an abstract explanation of a highly abstract concept.

The typical shopper, arriving by bus to buy fashionable bargains, would not likely visit a supermarket on the Hub's outskirts.

Their typical shopper will not be affected as much by expensive oil and gasoline, he said.

Ross Stores' typical shopper, analysts say, is a working mother who is looking for quality low-priced goods for her family.

Target, the trendy discount retailer whose typical shoppers earn far more than those at Wal-Mart, said sales rose 4.7 percent.

Mr. Stemberg says Staples tracks its sales per customer closely and has found that a typical shopper who visits only the store spends between $600 and $700 annually.

I can't believe that for many typical shoppers, your large savings would be the norm.

"The typical American shoppers," said Mr. Ricca of Val's, "don't want to mess with the shell, much less the head."

The age of the typical shopper is 35, said Tony Chen, chief operating officer for 99 Ranch in Northern California.

Mr. Schneider described the typical on-line shopper as "a time-constrained individual who represents a dual-income household with children."