The touch point in one room got him nothing.

Svetz finally got enough of his arm free to reach a touch point.

In a way, it is a return to the past, to the grass roots, and can be a great touch point for campaigns.

The company has a 200 strong vendor network spread across the nation with more than 300 dealers creating 700 touch points.

She tested several touch points with her probe.

I'm certain there is some touch point in between, logically.

"We're a touch point, and you can bet we'll be doing a lot more of that this year," she said.

"It really uses one medium to find a lot of different touch points with consumers," he said.

The touch points with the system map to "use-cases" in the use-case model.

"The way you want to look at brand is every touch point with our customer, not just an ad during the Super Bowl."