"The taste profile of Doritos isn't going to change, so it's not the same kind of gamble."

Have a "taste profile typical of Stilton".

"As long as you hit the taste profile somewhere in the middle, it becomes more about image and positioning."

Personalised TV can be created by using recommendation algorithms, personal taste profiles, and content filtering.

Elevation and time of harvest offer varying taste profiles; proper storage and water quality also have a large impact on taste.

The recommendations are based on content and on the user's taste profile.

This also releases some of the leaf juices, which may aid in oxidation and change the taste profile of the tea.

"Younger drinkers, and women of all ages, prefer drinks with a more approachable taste profile, including sweeter options," he said.

By itself, simple sweetening (also illegal) would not necessarily do the job, since it would not sufficiently correct the taste profile of the wine.

Catherine Fake's site, Hunch.com, allows users to input information about themselves to build a "taste profile" that's then used to deliver three options for each question.