The station's programming philosophy is geared toward supporting local and independent content.

Although Tiger ships with several useful widgets, Dashboard is designed to support user-created content.

"In order to support terrific content on the Internet there has to be a dual revenue stream - advertising and subscriptions," he said.

It also supports 1080p content from iTunes and Netflix.

Each separate channel supports content from one partner though some content partners have more than one channel.

"It's not the worst thing in the world," Mr. Cohen said, when reminded that ad revenue supports free content online.

There is also a long-term strategy to support other content beyond music.

Picture frames are the first feature to support user-generated content with photo sharing.

"As consumers adapt, we'll find new ways to support and distribute content."

If advertising revenues and program licensing fees are to continue to support content, entertainment industry executives argue, their interests must be accommodated.