He relates the priorities for pre-production research, which he called "summative evaluation".

The next step is determining the effectiveness of the messages through a summative evaluation.

After implementing a campaign, researchers then perform a summative evaluation which measures the success of the campaign.

The following are questions that a summative evaluation can answer:

An especially important part of summative evaluation is the assessment of market saturation and reach.

Evaluate: include both formative and summative evaluations of student learning.

Scriven has pointed out the distinction between formative and summative evaluation.

In an evaluative portfolio, the teacher uses the materials included to complete both formative and summative evaluation of progress.

The M.T.S requires the completion of a summative evaluation, which could be a thesis or other project.

After the instruction has been used, summative evaluation is used the judge the effectiveness of the instruction.