A 2% response for a direct mail campaign will earn the smart marketer a raise at most companies.

"She's a very smart and pragmatic marketer who gets things done."

I think smart marketers at Apple work to make products that people love.

As we speak, smart marketers are trying to decide just exactly how long the current warm-and-fuzzy movement will last.

They took 17 big companies, scrambled up their one line elevator pitches and tried them out on 350 smart marketers.

"And I think smart marketers will start harnessing that."

I wonder how long before smart marketers realize the new middle of the marketing department is all that extra stuff.

But smart marketers know how it sets up the sales situation, paves the way to make the sale possible.

Another is that many farmers have become such smart marketers and product developers.

Really smart marketers understand this: the best way to fight the contagion is to pay what it costs to eliminate least everywhere you look.