First, let's take a look at how Surface went from a small idea to a major innovation.

I like to start with a small idea and build on it.

"I'm now starting to put all of her smaller ideas into a larger concept."

It's small and simple ideas like this that can make you the most powerful company in the world.

I have a small idea that may develop into something for us both, all in good time.

"I have some small idea of what you are going through."

I had not the smallest idea of their being ever felt in such a way.

Such small, neat ideas are what custom design is about.

I hope you have some small idea of how I feel,' he said.

But the President's aides have regularly followed through on his small ideas to see that they are put into practice.