It was, he says, merely an inviting way to carry a serious message about his work to improve the economy and build schools.

It's a film with a serious message about polio vaccination.

The really serious messages were all passed exclusively by word of mouth.

Despite its madcap humor, he said, the show has a serious message.

The ad campaign blends humor with a more serious message.

Beyond the joke, Hammond insists there is a serious message.

For all that banter, he had come to them with a serious message.

There are very serious and clear messages in this report.

But he said he also sensed a more serious message in the vote.

This is a joke, of course, but it carries a serious message.