The new rock format began in the fall of 1967.

The station changed from a rock format in the spring of 2007.

The move to a top-40 rock format in March 1967 was an enormous success.

The entire staff from the rock format remained at the station.

In the early 1970s, it was playing a progressive rock format.

On March 1, 2010, the station returned to a classic rock format.

By 2007, the station adopted its current active rock format.

During the late 1970s, the station featured a soft rock format.

Then, 97.7 was flipped again to feature a rock format.

Despite competition, it maintained a rock format for over twenty years.