Newcastle manager Kevin Keegan looked upon the tournament as a public relations exercise rather than a moneymaking venture.

The public relations exercise to showcase the game in Melbourne proved a success with a sell-out crowd of 28,500 cramming into Olympic Park.

'I won't be a pawn in a Palace public relations exercise'.

In a public relations exercise the MCC played football with the Pakistan Air Force with Barrington in goal.

But the program has been denounced as a "sham,"a "big lie," and a "public relations exercise" by advocates of patients suffering from AIDS.

For them pollution control is less the application of scientifically-determined standards, more the art of managing personal relationships, 'a public relations exercise'.

The announcement was greeted with some scepticism by environmental groups, with Greenpeace describing it as "purely and simply a public relations exercise".

I hope not, because I'm sure that personal contacts in some shape or form bring a tournament to life in ways that photo opportunities and public relations exercise never can.

As a public relations exercise the festival is clearly a success and is now an official part of the civic calendar.

He was the one behind the destruction of Sector 7 and the subsequent public relations exercise that implicated AVALANCHE.