For anything more, the reader must look to his own imagination.

"What we have tapped into is a group of readers looking for something else," he said.

"Most readers are looking to settle into something deep," he added.

Do readers always look at the right-hand side of the page first?

Thus S&T always had good information about which games readers were looking for.

But the serious general reader looking for rigorous reporting has had to turn to the internet.

Those are just a sample of what a cold reader looks for when sizing up a person.

What we readers are looking for is objectivity, not creativity.

The interested reader can look at other articles explaining this approach.

"The loyal reader is looking for what makes the magazine exceptional."