The readers who wrote to us could have read a book, heard a story, or seen a film, and then forgotten about it.

Build the ad so your reader never forgets your product.

For one thing, the reader would never forget it.

By the time the flashback is over, the reader will have forgotten about the snow-there's nothing to remember anyway.

James Jones, a cult leader suggests that the reader has already forgotten who he was.

For after a passage of time, readers remember the name of the character and forget (if they ever knew) the real-life inspiration.

The other ghost is far more peripheral; certainly the reader has forgotten him by now.

The meaning of all this does not become apparent until the book's final pages, by which time most readers will have forgotten the beginning.

Now, most readers would simply chuckle or smile at this little joke, turn the page and forget about it.

And the reader had probably forgotten which complicated events occurred before other events, after others, or simultaneously.