Understanding what readers expect helps us know where to focus our efforts.

But they are not at all what she, or the reader, expects.

The reader now expects the fire - but it is not there.

If general readers expect something different, it simply proves how little they know.

The reader expects points to be repeated but once something has been said, it never comes back.

But the new story was rejected with a note saying that the reader expected more from members of "the feeling race."

The reader expects this event to come, but it never does.

He does exactly what the readers expect him to do.

There are some subjects where readers should not expect to be allowed to comment.

It goes to the heart of what readers want and expect from a magazine.