Seems to me a server that can push content without a request will waste bandwidth on unwanted content.

"It's fair to say we've gone deeper into pushing content into the world consumers are already living in."

Web feeds are an example of pull technology, although they may appear to push content to the user.

At its annual trade show in Las Vegas last week, the phone industry pushed new software stores, video players, games and content.

"What so many examples around the world demonstrate is that free content actually helps push commercial content," he said.

Being able to push content to your TV over the network could quickly make wireless HDMI and other such things quite pointless.

However it does provide the ability to push content to the playback device.

Plus, if they have distro centers around the country, they can push content to those locations and serve streams from there instead.

Broadcast television is under siege by smaller cable competitors that are winning audiences while pushing adult content.

The big problem is that the mere logistics of lugging around cameras and equipment tends to push content toward the obvious, things that make good visuals.