So designing a cover that appeals to a lot of prospective readers is critical to the franchise.

He designed the typeface for the press on a personal computer and promoted books with fliers sent to prospective readers.

Is this Slate 's new strategy to grab current and prospective readers?

A note advised prospective readers to contact town hall if they had further questions.

This, they say, could be a turn-off to prospective readers who aren't moms.

Rarely does a work of fiction arrive in book form well after the movie version has already imprinted a specific interpretation on prospective readers.

The problem is that a lot of prospective readers these days don't have 12 minutes, let alone 2 hours, to sit down with a magazine.

For more than a month now, the book has been a hot item, with a waiting list of about 20 prospective readers, Ms. Arya said.

Before she writes a book, she tries to determine what questions the prospective reader would like answered.

But I hope the prospective reader will turn that first page, because the novel soon begins to throw off its obvious influences.