Like other cable operators, his company is stepping up expansion with an eye on becoming a program producer as well.

The coalition, which we represent, comprises 211 program producers, only six of them major studios.

Praveena has worked as program producer in Radio gulf.

What will change will be relationships between program producers and distributors.

Over the next two years he worked as a camera man, floor manager, presentation director, program producer and director.

That money would then be split between program producers who own the copyrights and broadcasters.

"The problem is the 26 minutes that the ad agency, the program producer and the toy company have prepared."

The three men all began in television as program producers, not the usual route for network executives.

The most immediate changes, many executives believe, will take place in the relationships between program producers and program distributors.

In such stories, program producers seek to plumb every conceivable angle to keep fresh elements on the air.