The truck was, for a long time, the primary rival of Bigfoot, and their meetings were heavily promoted.

So far Romney is out raising his primary rivals.

The airline began attracting more customers with fares lower than those of its primary rivals.

He said he would reach out to his primary rivals "to consolidate Democratic support."

His primary rival, John Collins, advocated the use of paper money.

True North's primary rivals own two - and even three - agency companies.

The next Islander coach could be a veteran with knowledge of his primary local rivals.

But once again things did not go quite as planned between the two former primary rivals.

The primary rivals of the Caps were known as the Hats.

Like Ferraro, he will play for the team that used to be his primary rival.