As with any such offers, make sure they're priced into your overall budget for the campaign.

This is an example of a quality business where the negatives are fully priced into the stock.

"We think the economy will recover in 2002, but the recovery is already priced into the market."

However, a lot of the good news is priced into the stock.

"Most of the downside is already fully priced into the stocks."

Risk had been priced into the market that taxes would go up further.

Worry about the future doesn't seem to be priced into too many of the world's equity markets just now.

A. A lot of this has already been priced into the market.

"This could be a major growth opportunity for the company," he said, "and it's not priced into the stock."

"This process is very good for the region, and we don't think it's all priced into stock markets."