How and why will some ideas come to be preferred over others?

In fact they are often preferred over the more 'standard' form.

I didn't ask if you prefer your tea over ice.

Find someone who prefers quality over low cost for clothing.

There is no compelling reason to prefer one over the other.

I think we need to talk but I'd prefer not over the phone.

Hence the good is said to be revealed preferred over the other.

Even though they fall in love, Nina prefers her career over a marriage.

"To characterize us as preferring one over the other is wrong."

In almost every case, order is preferred over fundamental individual rights.