Remember that the greater the risk, the higher the potential return.

Maybe we could build and sell that, if the potential return justified the cost.

But they are giving up the fund's income - a big part of potential total return.

The record business also remains one in which capital investment is still relatively low compared with the potential return from a hit.

Age is not generally a good indicator of potential return on investment.

The company said the cost of continuing the effort would have exceeded the potential return.

For so small an investment, the potential return is enormous.

The character of Stephanie was not killed off, leaving the door open for a potential return.

"Those of us at the treatment end are more concerned about the potential return to smoking."

Conversely the less risk you take, the smaller your potential return.