This should also include information for potential readers who are not familiar with the subject matter.

I guarantee you, no scientist is too busy to send their paper to a potential reader!

Even a word like "investing" in a title can scare away potential readers.

Each tries to make the potential reader want to buy his newspaper.

That report sent potential readers searching for the Web site of the magazine.

Getting the word out to potential readers, though, has not been easy.

There are certainly a lot of potential readers in the Colonies.

Finally, potential readers have to find a bookstore where they can buy it.

An impressive 17 per cent of the potential readers were not buying a Sunday paper at the moment.

For one thing, because many potential readers have been too exhausted by Friday night excesses to read anything.