Clearly, if a social norms campaign does not reach very much of its intended audience, then its potential effectiveness decreases.

When individuals finally become ill and seek care, treatment as a prevention strategy has lost much of its potential effectiveness.

But though admiring of their energy, he had little faith in the potential effectiveness.

Adele's morale included, since Sun had expert knowledge of the bolt's potential effectiveness.

You need to weigh out the options and evaluate its potential effectiveness versus its costs.

The Commission has strong doubts about the potential effectiveness and benefits of these very detailed requirements as compared to their costs.

It is premature to judge the potential effectiveness of this model.

Although financial literacy specialists praised the foundation's intentions, many questioned the campaign's potential effectiveness.

The Allies countered its potential effectiveness in the air by attacking the aircraft on the ground and while taking off or landing.

"Diversification allows for ways to maximize potential effectiveness," he added.