To get a C.R.M. effort off the ground, executives must also persuade managers within different divisions to support a companywide task that will do little to improve the short-term revenue of their operations.

Burning with love for both Maglena and the country life he starts persuading managers and colleagues, in the factory where he works, to move one of the workshops to the village of Yugla.

Greater access for walkers to forest areas is beneficial not detrimental claimed the Forestry Commission (FC) at the launch of a booklet intended to persuade owners and managers to open up their woodland areas to the public.

Steel from the World Trade Center was carted across the Hudson River to a salvage and recycling company in Newark, where Mr. Gallucci spent weeks persuading managers there to give him some of it.

But more and more companies are recognizing that rolling out an emotional welcome mat for people with disabilities - and persuading nondisabled managers to keep it rolled out - means even more.

He made personal visits to plants, trying to persuade managers that their costs were too high and that their products were growing obsolete.

The stickers and leaflets which are the main tools of this campaign (to persuade managers of shops to care for their older and disabled customers by providing a chair) are distributed from PR Promotions.

The latest method to persuade midlevel and senior managers to turn down rival offers is one borrowed from addiction treatment: an intervention by those in the workplace who are nearest and dearest.

These circumstances, while hardly the norm, are persuading managers of upscale buildings across the city to invest in computerized key-tracking systems, once used solely to monitor commercial property, including large office buildings, airports and even prisons.

Several said it was difficult at times to persuade senior managers at their companies to realize that doing good can be good for business.