If they don't play a positive role, then people's perception doesn't change.

"Our perception of what a small town is has changed," he says.

"Now the public can see it in action and the perception is changing."

After the board members learn the details, their perceptions may change, he added.

Of course, perceptions can change over a season - or even in a single game.

She was surprised at how much her perception of him had changed.

We'd like to be a lot further ahead in terms of development but perceptions can change very quickly.

"Once the Games get here, all the perceptions will change."

His perception changed, however, after being impressed with their performance.

"People saw my name associated with that, and their entire perception of me changed."