Customers were increasingly interested in more channels, pay-per-view programming, digital music services, and high speed internet services.

She is responsible for overseeing the creative process for all television and pay-per-view programming.

On German mainstream television, films are never broadcast with subtitles, but pay-per-view programming is often available in the original language.

About 16 million homes in this country are now equipped to receive pay-per-view programming.

Larry Gerbrandt, senior analyst at Paul Kagan Associates, said the cable companies brought in revenue of $954 million from pay-per-view programming last year.

At Time Warner, Mr. Sherman helped form the company's pay-per-view programming and regional sports channels.

It is considered a leader in pay-per-view programming, he added.

The concert is being presented by Semaphore Entertainment Group, which produces, markets and develops concerts and other pay-per-view programming.

He projected that 40,000 to 200,000 of the 20 million homes capable of receiving pay-per-view programming would tune in to the concert.

Of the 150 channels on the Queens cable system, 40 will be allocated to pay-per-view programming.