In short, the reader can be more than a passive consumer of the book, and indeed can modify it to meet individual needs.

An audience is more than a group of passive consumers.

It assumes that audience members are not passive consumers of media.

I am not a passive consumer of news.

It means providing services with active expert users, rather than for passive consumers.

The advocates, on the other hand, have charged the critics with being passive medical consumers and not asking the right questions of their doctors.

In the real world, however, people aren't passive consumers of resources.

The other attendees at the seminar are shown to be passive consumers looking for any way to fix their personal issues.

As for patients, we can no longer afford to be passive consumers of high-tech medicine, but must become educated partners with our doctors.

They meant to be involved in decisions as responsible citizens, and no longer just treated as passive consumers.