WGP, whose name was once synonymous with tournament play, now found itself a pariah in a new environment.

The same Norman Rockwell whose name was once synonymous with bad taste.

Atkins, once synonymous with steak dinners and life without bread, became a "nutrition food products" company earlier this month.

Summer in Athens was once synonymous with open-air cinemas.

Corsica was once synonymous for bandits, but now they are running the restaurants and hotels.

For a place that was once synonymous with Wayne Newton, that's a big change.

"Race was once synonymous with community for African Americans," she writes.

The Democrats on Capitol Hill, once synonymous with the term majority party, are finding out how the other half lived.

But it is no secret that the name once synonymous with "import" has fallen on hard times.

The Grumman name, once synonymous with the nation's military and technological might, will disappear.