The second reason will be familiar to our older readers.

Young and old readers alike will take heart from that.

Sure enough, we got a few grumbles from some of our older readers.

Several times, he said that although the series was intended for younger girls, it would also appeal older readers.

It caters to the older readers so that they do not feel felt out.

The closing last week came several months after the company had begun efforts to attract older readers.

It was and still is overly dependent on older readers - some 50,000 of them die every year.

"A lot of the older readers are dying off, and we're not getting enough new subscribers," he said.

The author's irreverence will appeal to young and old readers.

According to the paper, it was supplied by a 57 year old unnamed reader.