Some scholars that support the notion of modern rhetoric offer normative models that differ from classical rhetoric.

As soon as 1961, he questioned the validity of case-based descriptive models by opposing them to normative models.

For the successful democratic regimes in the third world, due to plural societies, Consociational democracy is based, also on normative model.

Cultural historians employed the normative model of culture, the principle that each culture is a set of norms governing human behaviour.

The normative model was the dominant model in archaeological theory up to the rise of processual archaeology.

The normative model of culture assumes that a culture consists of a set of norms.

As a consequence of the assumption that cultural norms were expressed in material remains, the normative model equates an archaeological culture with a human culture.

The normative model is often criticized as being mainly descriptive.

The normative model fitted well with an archaeology which was largely concerned with simply collecting data.

A normative model for this decision would advise the use of expected-utility theory to decide which option would likely maximize utility.