This normative influence had to extend throughout the common law, not only to instances in which the existing rules were clearly inconsistent with the Constitution.

This would be an example of normative influence.

It follows that an explanation for group polarization must include information influence and normative influence.

This is contrasted with normative social influence wherein a person conforms to be liked or accepted by others.

Obviously, normative social influence played a role in the participants' decision making.

In many cases, normative social influence serves to promote social cohesion.

The social comparison theory, or normative influence, has been widely used to explain group polarization.

Advertisements and other forms of marketing typically play on the customers' need for informative and normative social influence.

Baron and his colleagues conducted a second eyewitness study that focused on normative influence.

Field studies on cigarette and alcohol abuse, however, generally demonstrate evidence of friends exerting normative social influence on each other.