He is known there for "niche" programming, which addresses a distinct region or interest.

It's what enabled Tartikoff to invent and perfect demographically targeted niche programming.

"Cable is niche programming," he said, adding that if the cost of development rose, cable channels might find original shows less affordable.

The point of cable was supposed to be niche programming, but every station goes for the same 14-49 age demographic.

"Time wanted some form of niche programming."

Most cable channels still focus on niche programming aimed at specialized audiences.

Not all of that niche programming is admirable.

Webnoize, an online publication covering the new media music industry, found that of 4,000 students surveyed, 63.4 percent were interested in Internet radio for niche programming.

In the meantime, by rushing from mass to niche programming, they were whittling away the economic underpinnings of their business.

Channel 12 carried mostly art and cultural programmes marking the inception of niche programming.