Their new rivalry was therefore awkward for both of them on a personal level.

A new Melbourne team provided a new local rivalry in the 2006-07 season.

The Knicks lost in seven games but a new rivalry was born.

A friend called from Chicago to declare a new rivalry between us; he watched the game and he loved it, too.

His play also generated hope of a new rivalry in a sport that could certainly use one.

But I am sure some new rivalries will be born if we move.

This relatively new rivalry is based on the stakes, not decades of animosity.

"But we could also start a great new rivalry with the Heat."

The Soviet players even had the honor of making the first hit in the new rivalry.

Advocates of the new rivalry say that competition will give customers more choice, keep prices down and improve service.