With tentacles including a hit Web site, an elaborate fake witch mythology, a book tie-in, a special on the Sci-Fi Channel and much more, this clever little indie is at the center of a new form of synergy, and an inspired multimedia blitz (Maslin).

The special is the latest salvo in the multimedia blitz surrounding Mr. Bennett's 80th birthday, orchestrated by Mr. Bennett's son, Danny.

In a statement Mr. Ferrer said, "Instead of enacting policies that help working families, Mike Bloomberg is spending his time, energy and vast amounts of money to obscure his record in a multimedia blitz."

The success of "The Who's 'Tommy' " shows that Broadway has finally learned how to attract audiences weaned on rock-show noise and flash with an MTV-style multimedia blitz and real rock music.

U2, whose Zoo TV tour in 1992 redefined the stadium show as a self-conscious multimedia blitz, is on the road now with its PopMart tour.

Now heading their own software company in this Tel Aviv suburb, they plan a multimedia blitz on the Internet, hoping their software will be the underpinning of a new generation of sites on the World Wide Web.

The multimillion-dollar campaign, which begins this week, is the most recent in a series of multimedia blitzes for the jeans maker, Levi Strauss & Company, by the San Francisco office of TBWA/Chiat/ Day, the agency that was rocked last week by the loss of its large Taco Bell creative assignment.

Its maker, Konami, has taken a page from Nintendo and turned its franchise into a multimedia blitz, creating the Yu-Gi-Oh card game, software, cartoons and toys.

Friedline used similar tactics again in the 2006 Florida Election when he masterminded a multimedia blitz for Reform Party candidate Max Linn.