Organic milk accounts for just less than 5 percent of Grand Union's milk sales.

Semi-skimmed is by far the most popular variety, accounting for 63% of all milk sales.

Mr. Rodriguez said the ban of milk sales was costing his company $20,000 to $30,000 a week.

Dr. Cropp said, milk sales remained steady no matter what the price, within reason.

Regular milk sales allow them to move from subsistence to earning a market-based income.

The campaign has been credited with greatly increasing milk sales in California though not nationwide.

No, they do it because it makes milk sales go up.

Already doorstep sales are down to half of total milk sales.

The campaign has been criticized recently because milk sales have not increased, though that may be the result of rising milk prices.

That is good news for the industry, given that milk sales are generally flat.