The film earned an estimated $16.5 million from 2,900 midnight screenings in North America upon its release.

New Line officials said the movie took in $8 million in special midnight screenings at 2,100 theaters, with many sold out.

The release of the films was never such an event, though the Daughter has still booked tickets with her friends for the first midnight screening.

Even better, it got a midnight screening, which turned the campy film into an event when people had to be turned away.

Thus primed, the audience at the midnight screening responded wildly.

The film grossed $54,712,227 during its run with midnight screenings in 2,961 locations.

The film grossed $21.8 million during its opening day on July 16, 2010, with midnight screenings in 1,500 locations.

Of course, midnight screenings and some cultish enthusiasm are always possible.

"12" continues to play at various midnight screenings across Los Angeles.

The film grossed $6,924,487 during its opening day on April 22, 2011, with midnight screenings in 2,817 locations.