Now Ford, the pioneer of the original world car concept, is searching for the right new formula with some intriguing experiments.

But advertisers are still trying to determine exactly what the right way is, and that has led to some intriguing experiments.

The lush, black-and-white homage to '40s movies, "The Good German," may have been too stiff to work, but it was an intriguing experiment worth trying.

It's an intriguing experiment - even if the idea of using Conrad as a springboard for a genre story is hardly new.

"Though it would be an intriguing experiment ... " He paused, then returned his attention to the business at hand.

It's an audacious and intriguing experiment, but it's not clear yet if it will resonate with a mainstream audience.

But Meola, the focus of an intriguing experiment - he hasn't kicked a football competitively since he was 12 years old - is exuding confidence.

This project is still widely considered one of the most interesting and intriguing progressive experiments in rural education.

Beyond the numbers, Ms. Clark is in some ways an intriguing experiment for Simon & Schuster.

Even so, there are some intriguing experiments under way, like the Cupertino model classrooms.