So I found a job with another company that moved me forward into technology.

The other 30 percent is more general long-term research into technology considered important for the future.

He is already looking into technologies for the next model.

"Then they put all their energy into agricultural technology and that really took off."

"On a performance basis, everybody is forced to put more money into technology," he said.

"It would affect a major area of development for us, which is moving up the food chain into high technology."

He's also into technology, using it as a tool for the creative process.

Things that last, he pointed out, do not pump any money into better technology.

"The money we don't spend on decorating will go into technology."

"Every television channel has to think about how to translate itself into new technology," he said.