The San Francisco-based company has already taken steps to expand into wireless cable.

Ms. Frank said her firm generally put about 6 percent of clients' advertising dollars into cable.

In other words, even the collective unconscious of prime-time aliens is tuned into cable.

But they'll return next year and there will be more spillover into cable because it's cheaper.

That relationship could now prompt NBC to get into cable itself.

Warner bought into cable in 1971 - when there was still much contempt for the new medium.

Will the phone companies be allowed into cable?

"When you get into cable, you don't know how accurate they can be," he said.

He also said Westinghouse would expand into cable and other new areas, though others did not see how it could, given its debt.

This is not the first foray for Dow Jones into cable.