An incorrect response locks that player out of the word in play.

If the participant makes an incorrect response the coherence is increased by the step size.

A common incorrect response might be that one house had six doors and another had three.

If there are a lot of incorrect responses, we slow down.

At this point, the player can quit after each incorrect response with the accumulated cash.

An incorrect response allowed the opponent a chance to answer and steal the money.

For each incorrect response one mark will be deducted from the total score.

This is used automatically on the contestant's first incorrect response.

A participant may not feel much pressure to conform when the first person gives an incorrect response.

However, conformity pressure will increase as each additional group member also gives the same incorrect response.