These include tie-ins with the film Freddy vs. Jason (2003).

During the events of Countdown, several books include tie-ins and run-ups to the wedding between Dinah and Ollie.

Such innovations included attention to foreign rights, tie-ins with movies, and auctioning rights to publishers.

Recent marketing campaigns included tie-ins with children's TV shows like "Blue's Clues" and "Rugrats" and efforts to make condensed soup more relevant to consumers with recipes and store displays aimed at the time-pressed home cook.

Games include tie-ins to the plots of 2006 series episodes, such as "Tooth and Claw" and "Fear Her".

Upon release, The Lion King was accompanied by an extensive marketing campaign which included tie-ins with Burger King, Mattel, Kodak, Nestlé and Payless ShoeSource, and various merchandise, accounting 186 licensed products.

The extensive merchandising included the aforementioned puppet, toys and clothing, plus tie-ins with cereals and other food products.

They have been released by several publishers over the years and include tie-ins and spin-offs.

Future plans include tie-ins with area hotels.

The 13 Hawthorn Suites in seven states, mostly in the South, are offering packages that may include tie-ins to nearby attractions - a one-day pass to Sea World in Orlando, Fla., for example.