It includes digital ads, a video, events and a public relations initiative.

The campaign includes print, television, radio, Internet, and outdoor ads.

Nonprofit organizations, government agencies and educational institutions are not required to include ads.

Although the overall guide includes ads, it does not seem overwhelmed by them.

A campaign is expected to include print advertisements, direct marketing and, of course, outdoor ads.

The campaign, which began early last month, also includes conventional ads with the tag line "Open for anything.

The program was sponsored by a soft drink company, and included ads for toothpaste.

The promotion includes ads that will run in national magazines and newspapers through the end of May.

Other features include classified ads, trends, and a show calendar.

And almost all the reform groups want it extended to include ads.